Rappers, Yog Westwood & 7Dubbz Talk About their Snappy Single, "They Can't Be Trusted.&
Yog Westwood, 7Dubbz, (aka 720 MMG), and Weazle Loc, released a churning hit that’s ripping through the West Coast airwaves called “They Can’t be Trusted.”
Both 7Dubbz and Yog Westwood, are OG’s in the game who are still heavily influential in the entertainment realm, especially in California. They’ve straddled the test of time, while still making appealing music.
For instance, their latest single, They Can’t Be Trusted, is a nostalgic track similar to the 90’s jams when Nate Dogg crooned a dope hook and Warren G sold a story through hip hop. It’s definitely a vibe. Yog and Weazle Loc use their lyrics to issue a warning about fakeness and scoundrel-like behaviors for both men and women. Hence, they can’t be trusted, period.
Yog is more laid back. He's the peacful phlegmatic that goes with the conversational flow. The native of Phoenix, Arizona launched his own recording studio and record label subsequent of becoming a rapper. He's produced records independently for 10 years and has about four albums under his belt. He’s performed with E-40, Mac 10, and Mc Eiht [gotta be an old head to remember that last rapper]. He’s opened the stage for Snoop Dogg, Mac 10, The Eastsidaz and Dubb C. Yog also won South West Artist of the Year at the West Coast Hip Hop Awards for 2014 and 2015. The melody maker is releasing a new album during the first quarter of 2020 called I’m Him, featuring E40, Kokane, Redrum and a host of other headliners.
As for his counterpart, 7Dubbz, he’s an actor as well as CEO of Due Process Recordings and Filmworks . 7Dubbz, he's affectionately brusque. The rapper grew up in Aurora, Illinois. He relocated to Los, Angeles California in 2005… “I been rapping as long as Run DMC," he spouted. "I was always winning battles, whether they were in the streets, high school or the penitentiary, wherever I was at. I was always at the top of the upper echelon of battle rappers. I always used conscious subject matter when it came down to recording. I’m finally in a space of my life where I have tranquility and serenity enough to apply myself and use my talent as the most high [God] intended for all of us to do. We got a song called They Can’t Be Trusted. Strangely, the song has a universal appeal, but not so strange, because it's women and men that can’t be trusted.”
7Dubbz confirmed that They Can’t Be Trusted is his first single off his newest EP called Original Gangster.
Yog and 7Dubbz talked about the inspiration behind They Can’t Be Trusted, which is inspired by 80's rap group, "The Fat Boys."
“As far as lyrically, its just an application of life,” says 7Dubbz. “As far as the beat, which comes from Can You Feel It, by the Fat Boys. I wanted to do [the beat] In Jail Without No Bail because I’m a convict. I’m not an inmate or a resident. I’m a convict, and I was all on the ethos, stranded on death row on some hopelessness and lost [vibes].”
Yog Convinced 7Dubzz that they should lay the track over Can You Feel It instead.
“I chucked it up and said he’s right, shared 7Dubbz. “There’s one thing I know other than him being a cool brother that I met in this industry, Yog knows what he’s doing with them drops, them hooks, beats, the song structure—He knows how to put that s**t together. He’s something like Bill Gates when it comes to that,” 7Dubzz complimented. “The song is definitely a slapper that he can tell you himself. I’m reluctant to say it because I let other people toot the horn. I don’t toot my own horn because that’s not how I was raised and plus, I got homeboys that clown you for some s**t like that. On some real talk, it was so cold [dope] that they told us that we had to do a clean version.”
The rappers have a comical partnership that integrate into their music.Yog and 7Dubbz are old-school artist who literally work together inside a studio. They do everything with concentrated authenticity. They cut up, swap jokes, and can illustrate a story just by speaking, and you're immediately drawn in.
Every artist is inspired by something... "The big thing to me was when LL Cool J and Kool Moe Dee had the rap battle,” says 7Dubbz, when asked about his motivation for doing hip hop. “The way that they came at each other’s head was enough that they could’ve started shooting at each other and that’s the spirit of what hip hop was truly about. These little tender-ronies [softies] that they have out here now, you can’t even have a rap battle. You should be able to have a battle. These dudes will saw your mommas house in half if you tell them their nose is wide. It’s a shame,” he finished. 7Dubzz believe that rappers are too sensitive in this era.
Speaking of a subjet that's unequivocally sensitive-- The controversy surrounding Nipsey Hussle’s death might’ve perished a little in media, but it’s still a conversational piece when you consider things like legacy, men, their egos, and rappers that live on the West Coast.
“The Nipsey thing really touched me more than… I’ve never shed a tear over a rapper to be honest with you,” says Yog. “I was alive and well when Tupac got killed. I didn’t shed no tears. He didn’t touch me like Nip did. I went to his store just to pay homage. I’ve been to the store a million times to buy clothes and shake Black Sam’s hand. I met Nip once, and he made me feel like I grew up with him. He had a gem to give. His death hit me differently because Nip understood from day one of where he was going and how he was going to get there. That’s the difference between nuccas today, and Nipsey Hustle. Nipsey made his actions speak louder than words. His death opened Cats eyes that wasn’t even paying attention to Nip. He gave nuccas in the hood hope. All the greats leave this earth early and I don’t know why it happens this way. The thing is, he left gems. He left gems for everybody, and that’s what I loved about Nip. I don’t think that he died in vain. I don’t think he’s forgettable. He’s an active person in these streets. The cold thing about it is that he was active in all aspects of the word active. If he was active in the hood, he was active. If he was at the business table, he was active. If he was at a show, he was active. He showed you how a black man in the hood, gave you a sense of hope. That’s what Nipsey was about, he was hope.”
7 Dubbz said that Nipsey inspired him too. “Well, in Chicago, guys always called me Chi-Town, and that was my name for Nip. I was impressed by the fact that he remembered me, and he knew who I was. Nipsey is a patriarchy, father-figure, in a community where there is turmoil that has been castrated, emasculated and made fatherless, into a disorderly state. He’s a patriarch in a reversed engineered, matriarch, community. That means he was a leader. He had charisma and animal magnesium. It didn’t have anything to do with the way he looked. It was his spirit and essence and that attracted people to him.”