Nikki Davis, or known to her faithful followers as Ya Girl Nikki, is one of the leading ladies in ra
33-year-old Charlotte (NC) native has about 11-years of radiocast experience. Before coming to Charlotte in March of 2017, Davis labored part-time at a Beasley affiliate station in Fayetteville, NC.
Currently, the cosmically savvy commentator works as a frontrunner for WPEG Power 98 from 7:00pm until 12am eastern time with her own segment, The Level Up.
Her show is number one between North and South Carolina markets, making Davis a #girlboss that’s definitely influencing media on a more sophisticated platform.
Davis exhibits a charismatic personality, so she’s able to connect with just about anyone, and especially children because her persona is divinely magnetic.
She mentors kiddos in the Charlotte Metro area.
“I go out and eat lunch with the kids on a weekly basis. We just sit, we eat, [and] we talk about life. Hearing life from a six grade perspective is very different from life as a thirty-year-old,” Davis giggled.
“I have the Level Up & Learn Book Drive. We’re accepting gently used or new books from kindergarten to fourth grade students, and I’ve teamed up with Reading Partners of Charlotte to make this happen.”
The Level Up & Learn book drive is a thoughtful creation that encourages reading proficiency for adolescents.
“Being in the schools, I see a lot of kids struggle with reading and writing. A lot of the students I deal with are middle school students, but I know if I can catch them early [while they are ] in elementary, then by middle school they will be on the right track, to be on the level that they are supposed to be at.”
Davis also shared that she is an only child, and although she grew up in a joint family household, she felt a little lonely.
“I always said that if I had someone to talk to when I was growing up, when I was talking about my problems and my issues—Sometimes, you don’t want to talk to your parents about everything that you go through. So, I always had this passion for kids, and especially young girls. When I got to Charlotte [earlier this year], I started going to schools and reaching out [to administrators].”
Davis said that the teachers were in disbelief about her intentions because she showed up with no motive or stimulus other than the mission of helping children.
She visited McClintock Middle School during lunch and instantly, young girls began to flock to her.
“It kind of grew into its own thing, and I’m letting God just use me as He is supposed to use me, and everything is coming together from them sitting with me at lunch, to them coming with me to the book drive, snapping me [on Snapchat], Instagram, it’s just all coming together. Right, now, I don’t have a legit mentor program. I’m just doing my thing,” said Davis.
As Davis mentioned, she is an only child, but she agrees that there is a difference between children from her era versus children in this generation.
“The difference is social media. Social media is the biggest thing right now. When I was coming up, we didn’t have Facebook, Twitter, Instagram or Snapchat. We had MySpace when I was in college, and even then, nobody knew what Myspace was.
I didn’t get into Facebook until my second year of college. Even with Facebook, you had to be in college. You couldn’t be just anybody. Now, when I go to the schools, the kids pull out their phones and tell me to follow them on their snaps [Snapchat],” laughed Davis, who was tickled by the notion of kids being so darn tech smart.
“Kids are exposed to so much. They see so much. It’s no filter to what they see. Their parents can monitor it, but they can only monitor so much because when they’re in school, the kids are on their phone.”
Davis said that she talks to the kids about staying focused, and not relying so heavily on Snapchat especially when they’re doing their work.
According to Davis, Kids respond to mentors in the same manner that they did when the Minority Achievement Program was still around.
“I think the kids, especially our young, black kids, they need to see black women and black men, that are doing great things, to come out and speak to them. When I’m in the schools, I see an emotional rollercoaster that the kids go through.
It’s confusing to me because when I was that age, I didn’t go through the things that these kids go through. You got kids that are in single parent homes, that are having to watch their brothers and sisters while their mom and dad works. As an only child, I didn’t have to watch anybody. My grandmother watched me when my parents worked.
Kids, now, they go through a lot, and I see it. Especially the little black boys… I ask a lot of my male friends to come out and mentor these kids, especially little black boys. Their emotions are way up and down. It’s one kid that I see walking to class that’s always angry, but you don’t know what he goes through at home.
That’s why mentorship is very important. Even when I don’t come to the school, they [kids] are on my Snapchat reaching out.”
Exhausted, with minimal sleep, Davis will still make a way out of no way to see the students.
Recently, she participated in a “pre-birthday turn-up” for her mentees thirteenth birthday.
“I was tired. I had the racoon eyes. I still had the mascara that wouldn’t come off, and neither did my eyeliner. When I got there [to the school], one of the girls was so surprised to see me because they didn’t think that I would come.”
Davis proves her commitment day-in and day-out, that she is in it for the long haul, whether through conflict resolution between the teens, or just being a shoulder to lean on when it counts.
Spiritual integrity is also important for the media maven. Davis battled with her moral.
She wasn’t sure if she should host under a secular platform, but through absolute confirmation, God intervened.
“I always had a dream of working with little girls. I wanted to mentor them, but I didn’t know how to do it… Charlotte opened that door for me, to have that platform, and even with me being on a hip hop station, it’s a good thing. That’s how the kids relate to me, and I relate to them.
Just because I work for a hip hop station, it doesn’t mean that I believe in God less. It just helps me relate to the kids, and that’s what God is helping me to see.”
Serving the youth is her purpose, but working in radio, that’s definitely a passion.
Davis is considered a vet in the game, so technically she’s able to share her knowledge with up-and-coming radio personalities looking to break into the biz.
“I want to do something where I can help them [to] be professional and great,” she said.
Teary-eyed and full of exquisite promise, Davis is enthused about radio as she is about her young protégés.
“I love them [the kids],” she spoke affectionately.
Click here for info about for drop-off points for book drive.
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